• Summary: The City renewed the leases of both sides of the billboard on the City Hall I20 Frontage Road. According to the City, both sides of the billboard have been changed with the season and the feedback has been "extremely favorable." The rate for each side is $32,136.00 annually and these funds are paid out of the City’s Hotel Occupancy Tax.
• Latest Update: posted 10 December, 2024
• Tags: #CityHall
City renews leases on both sides of the City Hall Billboard.
During the 26 November 2024 Council Meeting [1], the City renewed the leases of both sides of the billboard on the City Hall I20 Frontage Road. According to the City, both sides of the billboard have been changed with the season and the feedback has been "extremely favorable." [1]
In a report provided by Lamar Advertising Company, whose owns the billboard and provides the graphic for the billboard sides, [2] the billboards are getting over 500,000 views weekly.
The rate for each side has increased by 3% for new totals of $32,136.00. The funds are available in the City’s Hotel Occupancy Tax [3] account to pay for the billboard advertising.
Willow Park Civics Sources and Resources
[1] 26 November 2024 Council Meeting, Willow Park Civics Blog, posted 22 November 2024. Agenda Item 4. Discussion/Approval: for the renewal of two Lamar Billboard contract leases for City Hall frontage at eastbound and westbound I-20. #CityHall #Finance
• Background:
At the November 28, 2023*, and February 13, 2024*, City Council meetings, two contracts were approved for the use of $31,680 each of the City’s Hotel Occupancy Tax funds (“HOT Tax”) for one year of advertising space on the eastbound and westbound sides of the Lamar billboard located on the southeast corner of the City Hall property.*
As of this date, the signs have been changed with the seasons and the feedback has been extremely favorable. The billboards are getting over 500,000 views weekly per stats given by Lamar.
The rate for each has increased by 3% for new totals of $32,136.00. Funds are available in the City’s Hotel Occupancy Tax account to pay for the billboard advertising.
[2] Lamar Advertising Company, Lamar.com
[3] Comptroller of Texas
• Economy > Economic Development > Local Hotel Occupancy Tax Overview
The variety of lodging options available in Texas is as diverse as the Lone Star State itself, ranging from traditional hotels and motels to trendy treehouses and tiny houses. But no matter the differences in these accommodations, they all have one thing in common: they are all subject to Texas’ State Hotel Occupancy Tax.
In addition, cities and counties in Texas can levy a Local Hotel Occupancy Tax. Both taxes are commonly referred to as HOT.
The purpose of the local hotel occupancy tax is to promote tourism and the convention and hotel industry. Texas Tax Code Chapter 351 and Tax Code Chapter 352 give municipalities the authorization to levy a tax on a person who pays for the use of a hotel room, as defined by Tax Code Chapter 156.
• Economy > Fiscal Notes > A Review of the Texas Economy > The Hotel Occupancy Tax > A Short History of a Complex Levy
When booking lodging in Texas, you’re often spoiled for choice — lots of beds at lots of different prices. But however much you spend, you’re also contributing to the state and local governments by paying combined hotel occupancy taxes of anywhere from 6 to 17.5 percent, depending on where you stay.
• Taxes > Hotel Occupancy Tax > Who Is Responsible For This Tax?
Hotel owners, operators or managers must collect state hotel occupancy tax from their guests who rent a room or space in a hotel costing $15 or more each day. The tax applies not only to hotels and motels, but also to bed and breakfasts, condominiums, apartments and houses. Local hotel taxes apply to sleeping rooms costing $2 or more each day.
• [Billboard Journal] Willow Park has a new Billboard at City Hall, Willow Park civics Blog, 28 February 2024 [with Council Meetings for November 28, 2023, and February 13, 2024]
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